Revenue System for Blogger - Chitika Ads

With Jeff Sable from Chitika

BBS: According to your site, Chitika ads are “designed exclusively” for bloggers. How are they different from other CPC solutions?

Jeff: There are a couple of aspects of our ads that have allowed bloggers, as well as other types of publishers, to improve the content of their web sites while making great money. First, our ads feature targeted products. This means the blogger or publisher can focus on writing great and interesting content and Chitika’s technology will automatically serve a relevant product-centric ad to the end user who is reading the content. Second, our ads are designed to complement a web site and “fit” into the site without adversely affecting the relationship with the reader. Because of the combination of these particular attributes and other features of Chitika ads, bloggers in particular have found Chitika ads to excellent and Chitika to be a great partner as they build their businesses.


BBS: Everyone wants to know about monetization, and the word on the street seems to be that Chitika puts more money in the hands of bloggers. Do Chitika ads have an unusually high conversion rate, or do you think you just give a bigger cut of the revenue to the publisher?



Jeff: Every day thousands of diverse bloggers from all over the world choose to feature Chitika ads because we consistently help them generate great revenue. The reasons for this include the fact that Chitika ads feature targeted products, are available in many sizes, formats and types, represent thousands of blue chip advertisers in the US and twelve other countries. 
We are always striving to improve the performance of our ads for bloggers and publishers, as well as advertisers. I don’t know if Chitika ads have an “unusually high” conversion rate or if other advertising solutions are “unusually low”, but I do consistently hear that we outperform other solutions.



I don’t believe we give a “bigger cut” to the blogger or publisher. We are a profitable company and rather than “buy” traffic we will continue to “earn” traffic by providing the best in class solutions to help bloggers and publishers achieve their goals. We are building on a business that is already very healthy today and will be stronger in the future. Chitika has a unique history of industry leading developments and we will continue to invest our profits in new technologies and services that will provide great opportunities for our bloggers and publishers, as well as the advertisers who ultimately are paying for our services.

BBS: What is the most popular of your ad products with bloggers? eMiniMalls? RPU? - and why do you think that is?



Jeff: The largest revenue generators for our network are eMiniMalls, RPUs and Linx. While our other products are helping some of our publishers succeed, these three are the most important because they are deployable on almost any web site, whereas some of our other products are a bit more niche in their appeal.


BBS: A lot of your ad related services seem to focus on images rather than text. Online ads used to be image banners. Then they became, almost ubiquitously, text link ads. Do you think we’re swinging back to image-based ads again?



Jeff: The great things is, one type of ad will never be the only ad that’s “in”. There will always be need for image-based ads, text based and banner. Chitika supports all of these types of ads and more so that different publishers can benefit accordingly. We are actually just starting to roll out a great service called Chitika Graphic ads that combine all of these ads using just one ad space. It will display a CPC based eMiniMalls or a CPM graphic/banner ad depending on when it makes sense for the publisher: to earn more revenue. It’s intelligent, relevant and targeted, yes we’re excited about it.

We’ve also recently rolled out our fist video based ad unit (http://chitika.com/blog/chitika-launches-viral-branding-unit-to-bring-power-of-video-and-interactivity-to-advertisers/ ) earlier this year. As adoption increases, I’m excited to see how Chitika’s Viral Branding Unit (VBU) continues to perform. As the video advertising medium continues to grow in interest and acceptance, I know that we will deploy unique and further advanced solutions that are based upon our VBU, but will also leverage our core competencies.

Source : Blog Business Summit